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Social Media

April 11, 2012

Is the next buzzworthy social media platform right for my client?

Annie Pham My career in social media has spanned from programming artist MySpace profiles, explaining “tweets” to puzzled clients, introducing Facebook pages to brands, to testing Google+ Hangouts for colleagues. This rapid influx of buzzworthy social media sites can be overwhelming to everyone, especially to our

By Fusion Staff
March 27, 2012

SXSW: For the Love of it

This is a short post following a week in Austin, Texas, for South by Southwest, one of the truest collisions of innovation happening anywhere on earth. Over the course of 10 days, the southeast corner of downtown Austin becomes a playground for forward thinkers of all

By Fusion Staff
June 9, 2011

Don't Dumb Down your Social Media Content

Paul Gillin has an excellent post today about the costs of generating content.  He makes the argument that a decline in traditional media has led to a surplus of hungry writers and brought down content costs.  Paul blogs: Marketers often ask how they can train engineers

By Bob Geller
September 2, 2010

MTV Wants you to be the Mayor of STD – I Don’t Think So

  By: Chris Michaels, Senior Account Manager, Fusion LA (@chrisamichaels) Normally, I’m totally “Gung-Ho” about supporting grassroots movements around causes - especially ones that have to do with public health, aid or relief efforts. If someone were to ask me, “would you help spread the word about

By Fusion Staff
April 28, 2010

Shielding Social Media?

The incident begs the question, “should bloggers be protected under the same ‘Shield Laws’ that protect traditional journalists?”

By Fusion Staff
January 8, 2010

IR and Social Media in 2010

The SEC is as Orwellian as you can get when it comes to full disclosure and holding companies liable for what they said. Thus, public companies and startups need to closely examine both the regulatory guidelines and rules for social media participation.

By Fusion Staff
December 10, 2009

How to Promote Your Blog and Keep it Fresh with Content

Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack's Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog.  It includes advice for getting

By Bob Geller
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