AI-Based Gun Detection: An Award-Winning Program

Situation: Mass shootings have become a regular occurrence. The government is debating gun laws, law enforcement response and other factors; in the meantime, both children and adults are being killed. ZeroEyes developed a cost-effective, AI-driven way to detect and alert first responders of illegally brandished firearms before a shot is fired. Strategy: We spent many […]

Getting Schooled in Marketing

Situation: When Rollins College approached us to nationalize their brand, they never expected that we would be able to also help them move up in the rankings. Strategy: Our program was all about the students and faculty. We leveraged a nearly unlimited pool of strategic assets: people that could comment and provide insight into almost […]

With Liberty and Scientific Access for All

Situation: Elsevier is the world’s largest academic publisher. With its subsidiaries in search and sourcing, such as Scirus, Scopus and Science Direct, Elsevier creates one of the most prolific science communities for publishing and research. The time had come to explain this to the world. Approach: What better way to explore the value of a […]

Teaching the Joy of Music

Situation: Children don’t always learn music with love and admiration. It can sometimes feel forced and artificial when applied through modern digital devices. JoyTunes connects digital devices with real pianos to give students and instructors an authentic music learning experience. Strategy: By capturing young students in learning scenarios, we were able to demonstrate the power […]