First Ever Media Tour, 440 BC?

I wrote on Flack’s Revenge  yesterday about the literary publicity stunt; although the phrase might sound like an oxymoron, it is about the art of publicity and promotion as applied to bookselling. The post also referred to a media tour circa 440 BC, if you can believe that.  Could that have been the first book […]

"I'm Not Dead Yet"

By, Chris Michaels, Sr. Account Manager, Fusion LA (@chrisamichaels) Living in LA, I’m constantly bombarded with the obsessive need for instant contact with the rest of the world. Everyone must have a smartphone or some form of social media on their person, and if you don’t, you’re often looked at as if you have a […]