Drew Neisser on Next Steps for Social Media Marketing

I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly […]

What Lies ahead in Social Media Marketing?

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social […]

FUD 2.0 and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that I like to call out misperceptions about PR, hence […]

Tow Center & Reuters Share Research on Publishers & Platforms

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last […]

My Take on the Fake News Debate

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative. I’m […]

Cutting through Fake News Noise and Confusion

I attended the Internet Society’s “Content Rules?!” session the other week. The panel drilled down on what we now call The Fake News problem (I couch it like this because, as you’ll see it’s not a new one), defining it and exploring causes and solutions. There’s been a lot already written about fake news. It’s […]

The Invisible Warriors: Millennials & Social Media

By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us of these charges, I wonder to whom we are compared. Maybe its the all-American soldiers […]

SXSW '14: Lessons, Observations, Free Hugs and Hashtags

Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of SXSW, there are three main parts of the show: technology, […]

Advertising Taking over Social Media

By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the growing trend of going paperless. Social Media is the […]

Embeddable Facebook Posts: Bad for Introverts, Good for Brands

By Gabby Cox Just today, Facebook announced a new functionality for users: the ability to embed public posts on sites outside of the social network. This is in the same spirit of its hashtag rollout, as Facebook has made moves to make the network a place for open discussions, and a new way to monitor […]