Seal Caught Molesting a Penguin

By: Bob Brumfield, Account Manager, Fusion PR From time to time, the media has been accused of sensationalism. At the birth of the tabloid, penny papers were sold for a penny and the most sensational headlines drew newly literate working-class readers, resulting huge profits. These papers were all about sex and violence, and are historically […]

The Driver’s Ed of PR

By: Janet Park, Account Executive, Fusion PR Most PR professionals have learned basic PR 101 skills and is constantly schooled on How Not to Pitch a Reporter, but many of us still seem to make the same mistakes. A recent Gawker post kindly decided to offer PR professionals a public service announcement. The following pitch […]