Stop Kony 2012: A Bad Buzz?

By Hannan Ben Slimane, Intern Two weeks ago, I analyzed the case of Tippexerience and how successful the campaign was through social media. Here, I am going to talk about a campaign from a non-profit organization (or so..?), that had to face a bad buzz. But first, what is a “bad buzz”? A bad buzz […]

Social Media’s Powerful Voice

By Amanda Pecora, Intern For the past few weeks I have been writing blogs on social media and how it impacts many industries. I stressed how companies can benefit from using platforms like Twitter and Facebook in order to build strong connections with consumers and businesses and to get their message out. I stressed how […]