Tradeshows During a Recession

By, Janet Park, Senior Account Executive, Fusion PR One of my clients is attending Mobile World Congress in Barcelona in a couple of weeks and I’ve been noticing some trends which are obviously a direct reflection upon today’s economic situation. Many of the U.S.-based publications are either not attending the show or are only sending […]

The Tradeshow Booth Briefing Two-step

By: Bob Geller, SVP, Fusion PR It is beneficial when the people we want to engage, take the time to explain in detail how to do this better. On that note, I just thought I would call out an article in ClickZ, Marketing to the Media, by Rebecca Lieb. She offers advice to PR people […]