Situation: The industry had been calling for an ML-based technology that could drive applications and democratize AI, simplify it and create ubiquitous usage. H2O had that dream, but the industry was still in its infancy.

Strategy: We helped the company rebrand itself from Oxdata to H2O and took several approaches to media, including education, an imagination series (“What would life be like with H2O?”) and benchmarks that established just how smart or innovative applications can become, in order to drive home the point that AI is going to be a major part of our lives.

Results: We blanketed the trade media with H2O stories and brought them to the top tier. We led the messaging and strategic framework, built significant content, and heavily worked the analysts.