Media Training

Media Training Process

Before going live with the media, there’s one critical step you can’t afford to skip: Media training. Speaking effectively with print, digital and broadcast outlets or podcasts isn’t as simple as it seems. We’ve trained hundreds of executives from early stage startups to the largest companies, helping them navigate interviews with clarity and confidence.

Master Media Interviews

With this seminar series you’ll learn how to effectively introduce your company and the markets you serve. Fielding media questions is an art and a science. We’ll explore the methodologies and strategies for not only carefully answering media questions but also capturing mind share and setting the stage for controlling the interview and creating a defensible position. We’ll also practice the learned techniques with mock interviews orchestrated by Fusion experts who will roleplay various types of reporters.

The seminar generally runs from a half day to a fully day depending on individual needs,number of executives to be media trained, crisis level and the complexity of the subject matter.Some of the topics explored include:

Introduction to the media and the media process
Preparing for the interview
Question styles and mock interviews
On-camera broadcast training