Situation: Mass shootings have become a regular occurrence. The government is debating gun laws, law enforcement response and other factors; in the meantime, both children and adults are being killed. ZeroEyes developed a cost-effective, AI-driven way to detect and alert first responders of illegally brandished firearms before a shot is fired.

Strategy: We spent many weeks preparing for strategy and crisis comms scenarios before going to market. Our approach was to connect to the current national sentiment, radically train the management ream to convey the right story to each reporter, and go ‘big’ to top news outlets.

Results: We have been able to increase web traffic by triple digits, have been top of the funnel in driving revenues from startup to 8-figures and positioning ZeroEyes as the clear leader in the field. We have had the company covered across nearly every major broadcast news channel, talk show, business press, and trade publication. In 2023, we won 1st place in three of four worldwide PR awards, each with more than 10,000 entries.