End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to tell stories, share messages and drive thought leadership than the typical press mention. Plus, content […]

Four Big Ideas that Can Transform Your PR

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. The pitch is delivered, building to […]

Tow Center & Reuters Share Research on Publishers & Platforms

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last […]

Building Bridges to Media and the World in Jerusalem

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be seen to be believed. Walking through the bustling underground […]

Cyber Tech brings Intrigue, Ethical Challenges to PR

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and […]

Startup PR Myths Busted, via NY Tech Meetup

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated. So, I was eager when […]

How NOT to pitch TechCrunch your ICO

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on marketing. He is a veteran tech reporter who spent years at the New York Times […]

Interview with Benedict Nicholson of NewsWhip

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is […]

Social Media Data Drives Better PR Results

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Sure, if […]

Pitch about Nothing, Post about Something

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in […]