Social Tools Summit 2017 Boston
I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field is constantly changing, and there’s never a shortage of […]
The Success of Failure
When and How to Fail in 4 Easy Steps Some people seem to do almost nothing wrong. These are the fair-haired children whose mistakes are seen as great learning experiences and blunders are written off as humorous folly. Bill Gates was infamous for the “little green men” in demos that crashed at Comdex or […]
Your Greatest Foe on Social Media – How to Fight Back
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To truly understand who’s beating you out, you should recall the famous words: there’s nothing to […]
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto. Much of this tracks back to the growing role […]
My Take on the Fake News Debate
I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative. I’m […]
Latest PR Tactic: Publishing on Platforms
Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Master the channels that are accessible to all.” Those who took the […]
9to5 Blogging Impresario Seth Weintraub Chimes in
I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, Croton-on-Hudson, NY. I was very excited to meet and speak with Seth. Sites like 9to5Mac […]
Lessons in Tech Branding from Rock Icons
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan of podcasts, and like listening to them while jogging. I’m also a music lover. A […]
Huffington Goes Viral with Data Science – You can Too
Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways for Brands). They reported the experiences of social teams and editors at some of the […]
When Tech Meets Fashion: Google and Levi's Join Forces on a “Connected” Tech Jacket
By: Christina Ho, Intern Google is collaborating with the iconic clothing company, Levi’s, to launch a “connected” smart jacket. These jackets are part of Levi’s Commuter collection and are aimed at urban cyclists, allowing consumers to control music, answer phone calls, access navigation and more. Originating in the Bay Area, Levi’s rose to fame during […]