Will Ad Tech Stumbles Drive More Budget to PR?

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns a few weeks ago.  That’s because large CPG companies […]

Jennifer Johnson Schools on PR and Positioning at NYETM

I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise […]

ENGAGE: NYC Digital Storytelling Conference

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s going. Below I share some of the highlights: Aki Spicer, Chief Digital Officer of TBWA/ChiatDay […]

Lessons in Tech Branding from Rock Icons

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan of podcasts, and like listening to them while jogging.  I’m also a music lover. A […]

That epic Bob Dylan video you saw? This guy helped make it.

The Internet went crazy last week over an interactive Bob Dylan music video. The video (if you’re one of the 11 people who hasn’t already seen it) mimics flipping through TV channels and features actors lip synching the lyrics to “Like a Rolling Stone.” The infectious video had my entire office gleefully channel surfing and […]

Spare the hashtags

By David Worthington Dick Clark’s New Year’s Rockin’ Eve has been a television fixture since its inception in the early 1970’s. This year’s performance was replete with #hashtagged lyrics as performers lip-synced along to their hits. None of it became top trending tweets.  Hashtags are a way to pool disconnected people together into a discussion, […]

Tips to help your infographic NOT suck [According to Victoria Yarnish]

Infographics could easily be one of the past few years’ hottest PR trends.  They’re fun, they’re creative, and they let PR and marketing pros get the word out on some interesting or unique trends or growing statistics.  But let’s face it, the entire word is now in on the popularity of the infographic, and that […]

Stay in the know, even if you can’t make it to Coachella

By Gabby Cox   The first of two weekends to play host to the southern California-based Coachella Valley Music and Arts Festival is a wrap but the buzz around the three-day festival will live on until weekend #2 comes to an end. If you are anywhere near the greater Los Angeles area, it is impossible to have […]

High Frequency PR

If you are a geek, you likely marvel at some of the tech behind high frequency trading. It is truly amazing how servers, interconnects and storage can be engineered to whittle the delays involved in transactions to the barest of micro or nanoseconds (or send info at “wire speed,” as they say in the trade). […]