How Much is that Puff Piece in the Window?

My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media.  That post was seven years ago. I am writing again because the issue remains very relevant. In fact, our team reports back weekly about the new and creative […]

Eric Yaverbaum on Crisis Management Lessons from the Latest Influencer Scandals

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs. Eric used the latest influencer scandals (e.g., with […]

Episode 2: “Playing Bigger,” with Kevin Maney

On Episode 2 Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in technology. How to stand apart? It gets down to creating and owning a category. Kevin will offer learnings based on his many years working as a […]

How does a Hack Differ from other PR Crises?

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. Like other PR Crises? A cyber-attack is […]

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I […]

Does Social Media Marketing Need a Reboot? Neal Schaffer Responds

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing.  Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at […]

Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from the Sean Hannity show, following his interview of […]