Fostering Startup Success at InsurTechNY

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  Carriers crave the startup moxie and tech improvements that insurtechs can bring. If it’s the […]

Hot Startups Join Axis Innovation at NYSE

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday. Axis connects investors and corporations with tech […]

Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating the Majority Illusion, and Gilad Lotan’s post The Network is Everything. It’s a fascinating topic.  […]

3 Ways to Blow out Influencer Marketing Results

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said about the benefits of targeting micro-influencers – those with fewer than 10K Twitter followers. They’re […]

How to Stand Out When Landing Your PR Internship

By Alison Lee, Intern Standing out in a sea of aspiring PR professionals in today’s industry is no simple task. A resume and cover letter are no longer the only items a supervisor reviews when selecting interns. Just as the ‘internship’ has transformed over the years, so have the methods in which internship applicants use […]

Welcome to the 'Real World" Class of 2013

Time to find out what happens when people stop being polite, and start getting real: The Real World If MTV’s iconic show about a bunch of twenty-somethings thrown together and living in the ‘real world’ was really true to life – there would be a lot more boring scenes spent updating resumes and shopping for […]

For Up and Coming Young PR Pros: Networking in Person Tips

By: Christina Roman, Intern In Public Relations, networking is essential for a successful career and is the best way for PR pros to keep up with all the latest trends, best trade practices, meeting the right people and showing your skill set to others who may eventually help you in your career. As a young […]

Spotlight on our newest AAE, Michelle Suconick

Hello Fusionites and followers! During the past few weeks our latest AAE Michelle Suconick [@PRmodeMich] has been settling into her cube [formerly occupied by Charlie, the office dog and his IT human] in the NYC offices and it’s time we learned a little more about her both professionally and personally. I decided the easiest way […]