How Much is that Puff Piece in the Window?
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue remains very relevant. In fact, our team reports back weekly about the new and creative […]
Tech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview
I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed with useful info across a number of topics that should […]
3 Surefire Open Spaces Marketing Tactics
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector. It is about communicating clearly and powerfully. Here is an excerpt: “… […]
Episode 6: PR on a Global Scale, with Tina Loncaric
In this episode, friend and former colleague Tina Loncaric speaks with PR,Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on to achieve success for a range of agencies, nonprofits and […]
Episode 4: Tales from the PR Client Side
In this episode, I speak with Dan Prince, a B2B PR and marketing pro who achieved success at companies like Accenture, Alliant, Deloitte, Marsh, and Willis for over 20 years before launching his own shop, Prince Communications. Dan discusses his career at length, and lessons from the client side that helped him grow as a […]
Episode 3: Nailing the SEO & PR Connection
In Episode 3, which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content […]
From “Secret Sauce” to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn your core IP into a PR asset, and included case studies. I thought I’d wrap […]
From Secret Sauce to PR Confection in 4 Steps
In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. This almost magical ingredient has given bragging rights to scores of companies over decades. But […]
Tesla PR Crash & Burn
The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… […]
Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. This has been happening for […]