Nic & Vik on Putting AI to Work in PR & Marketing
The podcast is PR, Done & Doner, but it was the Nic and Vic show when we welcomed Nic Silver and Vikram Ekambaram to discuss the emerging world of AI agents and GenAI in PR and marketing. Both have built businesses and expertise applying the technology to areas like content generation, social media posting, demand […]
Episodes 16 & 17: ChatGPT and PR
The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico, CEO and Co-founder of Epistemic AI, a company that uses AI for drug discovery. Stefano is one of the smartest […]
Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. This has been happening for […]
He fired me and Launched my Career in Tech PR
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio I was walking the NAB show aisles […]
Cheap Trick: Great Band, Lousy B2B Growth Strategy
It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I […]
Does Social Media Marketing Need a Reboot? Neal Schaffer Responds
I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at […]
Four Big Ideas that Can Transform Your PR
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. The pitch is delivered, building to […]
Interview with Benedict Nicholson of NewsWhip
In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is […]
How Stone Temple Kills it with B2B Marketing Videos
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen, who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where […]
Your Greatest Foe on Social Media – How to Fight Back
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To truly understand who’s beating you out, you should recall the famous words: there’s nothing to […]