Situation: Insurity was one of the smaller-scale large core systems and analytics providers in the P&C insurance market compared to Guidewire and Duck Creek. As they were acquiring businesses to bolster their offering, like Valen Analytics, they also wanted a stronger thought leadership and PR presence.

Strategy: Our approach was to seed the insurance press with thought leadership content related to their different core areas of discipline such as claims, policy administration, data analytics, cloud and more.

Results: We secured hundreds of interviews and contributed thought leadership content about homeowners insurance across all the major P&C insurance trades and even top-tier publications like Fox Business.