Meghan O’Hara
Account Executive
Years of hard work are finally about to pay off as launch day has at last arrived. Your PR agency has lined up interviews with different publications and you begin to think that it’s only a matter of time before your company is a household name.
Three weeks have passed and you’ve been online and in the newspapers – but how about the monthlies? You met with reporters from O, The Oprah Magazine and Better Homes & Gardens, yet you were not even mentioned in their next issues. You begin to wonder where your PR budget is going.
What you don’t realize is that, while seeing results in dailies and weeklies can be rather immediate, this is not the case for monthly publications. For example, I began reaching out to several monthly magazines with embargoed information announcing a client’s launch at the beginning of the summer. Briefings were scheduled for the week of the launch. Seven months later, the first print article in a monthly magazine appeared – perfect timing for spring brides.
While it is important to be included in monthly publications, it is vital that this is not your only focus. It is important to get your name out there through dailies, weeklies and online publications. This holistic approach is the most effective way to promote your company and will also catch the attention of other reporters and editors, making them more likely to take a briefing with you and put the story into print.