Our Capabilities
PR/Media
We are expert storytellers laser-focused on getting our clients’ messages in front of the right audiences in the right places. Our strategic communications programs maximize earned, owned, shared, and paid media to craft and showcase credible (and incredible) brand stories.
- Media relations
- Content development and placement
- Thematic story development
- Thought leadership
Media Training
Before going live with the media, there’s one critical step you can’t afford to skip: media training. Speaking effectively with print, digital and broadcast outlets or podcasts isn’t as simple as it seems. We’ve trained hundreds of executives from early stage startups to the largest companies, helping them navigate interviews with clarity and confidence.
- Introduction to the media and the media process
- Question styles and mock interviews
- Preparing for the interview
- On-camera broadcast training
Social Media
- Core social media, such as
blogging and posting - Influencer engagement
- Social listening and responding
- Community management
Influencer/Analyst Relations
Whether we’re coordinating and preparing for analyst meetings, managing a comprehensive paid relationship, or engaging with industry or consumer influencers, we have the expertise and experience to maximize the value of your program.
- Earned analyst relations research and preparation
- Influencer engagement
- Paid Analyst Relationship Management (ARM)
- Coverage optimization
Content Marketing
Our efforts include such content as press releases, case studies, bylined articles, tutorials, op-eds, letters to stakeholders, blogs, industry and corporate posts, presentation decks and others; also, because we have teams with scientific backgrounds our capability extends to white papers and other technical material.
- Research
- Posting
- Content origination
- Content optimization/amplification
- Editing
Crisis Communications
When a crisis strikes, whether it’s a government investigation, lawsuit, employee safety issue, product failure, cyber breach, or any other emergency, you’ll want us in your corner.
- Strategic guidance and executive support
- Crisis planning
- Rapid response and holding statements
- Crisis media management
Strategy
Before jumping into a communications program—stop, think, strategize, and plan. We’re here to guide you from the moment you consider an external program. From messaging to execution, every step has a strategy grounded in our clients’ mission, anticipating potential counter-reaction, and focused on achieving the best possible outcome.
- Messaging and positioning
- Strategic direction
- Brand language evolution
- Planning and tracking documentation
Customer Relationship Management
Preparing to onboard a wave of new customers? This is an excellent opportunity to develop joint marketing efforts and define what success requires from each side. Let us take the lead in managing this crucial component of customer relationships.
- Customer marketing onboarding
- Project coordination
- Joint marketing effort planning and management
- Media training and executive preparation
Fusion PR helps you succeed by ensuring your news connects with the right audiences.
We can:
Build brand awareness and loyalty with end-user communities
Spark a revolution that spreads on social
Grow your owned and social media footprints, giving your brand a powerful megaphone
Tapping New Content and News Distribution Channels
It’s a new world when it comes to news consumption. More often than not, people are discovering hot stories and trends on social networks. The networks and algorithms are the gatekeepers, and they present users with information based on preferences and what is popular in their circles.
We know who the top sharers and influencers are in your market space.
We can loop them in and get them to share your content across their networks. We’re specialists in social media and content promotion and distribution, and inbound/content marketing. We can build your website, owned media channels and implement closed loop marketing to bring in leads.
We also use social network ads to get your news in front of highly targeted audiences on all social networks, in the form of sponsored / promoted stories; it’s less expensive than a wire and works better.