Strategy
Strategic Communications Planning
Before jumping into a communications program—stop, think, strategize, and plan. We’re here to guide you from the moment you consider an external program. From messaging to execution, every step has a strategy grounded in our clients’ mission, anticipating potential counter-reaction, and focused on achieving the best possible outcome.
Our strategy begins with research, discovering sentiment, tone and understanding in the media, on social and with influencers, such as industry analysts. We turn this intelligence into messaging, positioning and brand language. Thereafter, we guide youth rough every step of a program; through news announcements, events, interviews, social media efforts, interactions with analysts. We look beyond our boundaries to the larger marketing and product world in which you function and the competitive landscape that requires perpetual tracking and analysis.
- Messaging and positioning
- Brand language evolution
- Strategic analysis and direction
- Planning and tracking documentation
- Briefing books
- Competitive analysis