Situation: Identiq, a new and unproven peer-to-peer identity validation solution for entertainment and social brands like Netflix, Hulu, Facebook and others, was seeking to launch, gain attention and grow adoption.

Strategy: Educated the media about holes in current ID validation and explained how Identiq closes these via an innovative solution; launched thought leadership initiatives around the pandemic and other timely topics..

Results: Landed regular coverage across a wide spectrum of payments, cyber and tech and biz media. Secured key analyst briefings and coverage. Placed thought leadership quotes and bylined articles about the increase in fraud expected during the pandemic.