Situation: Ignition Commerce is a leading provider of products and services that transform e-commerce implementation, integration, and maintenance for clients. They wanted to raise brand awareness of their proprietary reference architecture, which utilizes assets from previous deployments to inform future implementations, including third-party provider integrations and customizations from 68 websites.

Strategy: Fusion’s strategy was to show the media why Ignition’s solution stands out as a better alternative to the typical time-and-materials model used by other system integrators.

Results: We secured over 20 placements in a six-month period to establish Ignition Commerce’s media visibility in retail trades such as Multichannel Merchant, Industry Week, Total Retail, RIS News and more.