Situation: LightSolver entered the HPC market with a novel solution that employed lasers to perform some of the most challenging calculations, in an area dominated by quantum computing hype.

Strategy: We helped LightSolver rise above the industry noise by highlighting its benefits vs. classical and quantum computing (QC) solutions. The team educated about its laser processing, which provides better results at a lower cost, and highlighted the failed promise of QC.

Results: We earned extensive media and industry analyst validation. The program put LightSolver on the map and won awards, generated sales leads and boosted website traffic.