Situation: Inference acceleration is key to many applications of AI like robotics, autonomous vehicles, edge and others. Mipsology figured out a way to mask the complexity of FPGA programming while drawing its benefit and maintaining the IP to run on GPU, CPU and ASICs.

Strategy: Fusion developed the company’s messaging, positioning, and much of its technical and industry content. We went to market with education benchmarks and worked with MLPerf to demonstrate superiority. The team also worked closely with partners like AMD/Xilinx and Achronix.

Results: We delivered coverage across Valley press and a cross section of AI, analysts and top tier. The team handled Mipsology’s social media and ABM efforts, and helped to achieve a suite of PoCs to get the company off the ground. We accomplished very extensive education, especially given the complex nature at the crossroads of semiconductor and machine learning/inference.