Situation: Fusion was tasked with building visibility for video management system innovator On-net Surveillance Systems, Inc. (OnSSI), a company that had been flying underneath the radar in an increasingly crowded and mature market.

Strategy: OnSSI had been ignored by the press despite a healthy and growing customer base. Fusion studied the market and developed messages that emphasized differentiators such as open architecture and the ability to support a wide range of digital and analog cameras. We relaunched the company via a news campaign, and leveraged bylines, awards, analyst relations and events to help OnSSI build validation recognition.

Results: Fusion secured a wealth of coverage in physical security, enterprise IT, law enforcement and channel media. We led analyst relations to earn OnSSI a place in key reports. Fusion wrote and placed case studies and bylines that educated about the challenges OnSSI solves and emphasized benefits, results and key differentiators.