Situation: Online gaming once relied on a lengthy and complex motion capture process to create the action we see in our favorite games. Organic Motion was launching with a far more seamless and simple process for gaming and many other applications.

Strategy: Our launch began with a feature article in Newsweek as we introduced the possibilities offered by Organic Motion’s new technology. We relied heavily on demos and content marketing to explore their capabilities. Perhaps the highlight of the program was a joint CES keynote with Intel, where Organic Motion made it possible for the rock band Smash Mouth to perform virtually in full motion onstage alongside an Intel executive.

Results: We achieved enormous success in the top-tier media with coverage across most major broadcast news stations, newspapers, business and top-tech media, as well as social media.