Situation: PacketLight Networks is a longstanding provider of optical networking solutions like transponders and muxponders, but it is a crowded marketplace with a lot of major players, and the company was getting drowned out by competitors in the media. Fusion’s goal was to help PacketLight push new product news and thought leadership articles to the optical networking, channel, and broader telecommunications media while helping them create thought leadership topics around main themes in their industry at the time such as 400G, building your own fiber network and more.

Approach: Fusion executed a widespread press campaign to desired optical networking, channel and telecom media.

Results: Helped PacketLight gain significant coverage for their products and new partner program, as well as write and place numerous thought leadership articles to showcase their expertise in fiber optic cabling and data centers. Routinely achieving these goals helped PacketLight establish a strong presence in the industry, including speaking opportunities at Data Center World and other industry events.