Situation: When Pointgrab wanted to demonstrate an application of its gesture control technology, they created a way to take selfies without having to hold that awkward hand-stick. Dubbed CamMe, the app gave users the ability to take the perfect picture by opening or closing a hand within view of the smartphone.

Strategy: Using a combination of media and social channels, industry events and content marketing, we launched CamMe demonstrating a broad array of situations and occasions where gesture control would change the way we view ourselves.

Results: More than three million downloads in just a few months.