Situation: When it comes to drug discovery and vaccine development, time is short and precious, but costs climb fast. Quantum computing promises to accelerate the development process from years to months and eventually days (perhaps even faster). QCI (Quantum Computing Inc.) is a leader in bringing advanced quantum technologies into real-world use, including software acceleration, AI-based quantum optimization, and entropy computing.

Strategy: Since quantum is such a poorly understood topic with confusion about what it should be able to accomplish, we took an academic/educational approach to the market, explaining quantum technology paired with insight into what it can and is currently doing for drug development and other fields.

Results: We secured coverage in many of the key lab and clinical media, as well as top business and financial publications. We also helped the company to establish itself with awards, speaking opportunities, and social media.