Situation: COVID accelerated the adoption of video conferencing technologies, bringing to light the security vulnerabilities within them and the need for a secure alternative. Only SafeVchat (now Zerify) was able to bring a cyber–built video conferencing platform to the market.

Strategy: The PR program leveraged news, thought leadership, research, and analysts to develop the need and convey the benefits of the IP.

Results: Garnered significant coverage in business, consumer and cybersecurity publications.