Situation: Fusion’s mission was to launch and build market visibility for SecuriThings, the first pure-play IoT security solution that enabled real-time visibility and control. Facing much noise, competition and confusion in the space, we had to find a way to clearly communicate the company’s differentiators and secure media and analyst coverage that would move the needle.

Strategy: We established a ‘Rolling Thunder’ launch campaign that began with embargoed interviews and launch release and maintained momentum for months with follow-on announcements, newsjacking, compelling proactive pitches, thought leadership interviews and bylined article placements.

Results: Fusion secured 30 media interviews and more than 55 placements across leading physical security, technology, vertical trade, and top-tier media sectors. We also secured 30 industry analyst briefings and placement in multiple reports.