Situation: Sightly was one of the first mainstream online video advertisers, and came into the market strong with an exclusive license to link ads to YouTube videos.

Strategy: There were many factors we had to consider when shaping our PR strategy. Brand safety was a top priority, along with selecting video content that could resonate across multiple target personas and consumer segments. It was also the right moment to showcase our video ad analytics and demonstrate YouTube’s effectiveness in driving clicks and conversions.

Results: We helped bring Sightly to market with visibility across the very top of advertising media, including Ad Age and Adweek, as well as top-tier media like TechCrunch and others.