Situation: PTO is weighing down employees and employers. For employees, unused PTO is often lost or monetized only when someone leaves a company. For employers, PTO is dead weight sitting on the books. The question is, isn’t it time to monetize that unused time? Sorbet is the leader in empowering companies to monetize unused PTO in the most flexible fashion with employee wellness in mind.

Strategy: Fusion exposed unused PTO for what it is: dead weight, and a missed opportunity for employees. We connected to key topics in the industry like managing PTO during the pandemic, managing PTO debt, micro-vacations and employee wellness to gain exposure at the highest levels.

Results: We took Sorbet from startup to the company considered to be the leader in PTO solutions for corporations. We reached Forbes multiple times, as well as articles in trade and vertical media.