Situation: Spell.ml launched with a goal to simplify AI deployment with the first deep learning operations (DLops) solution. As the first, it was an unrecognized category, and Spell.ml had no name recognition.

Strategy: Our PR program leveraged news, thought leadership, research, and analysts to connect Spell.ml benefits with the challenges of AI operationalization. We gained credibility by promoting the exec team, former Meta AI newsfeed leaders.

Results: Fusion successfully launched the company and helped gain recognition for Spell.ml. The resulting buzz across trades and business press led to investor interest and resulted in an acquisition by Reddit.