Situation: Lead banks lack the transparency of money exchange through the hops of a correspondent or cross-border transaction. In fact, trillions of dollars stopped flowing because of this until ThetaRay provided the first machine learning (ML) solution.

Strategy: Fusion exposed a problem that was forgotten a decade ago because of lack of progress in the field. We played on ML and banking education for the media, conducted a strong analyst program, and employed thought leadership to drive exposure.

Results: Major media and customer wins. In fact, Santander was so impressed and supportive, it became a vocal proponent.