Situation: Boardrooms and senior management teams often do not fully appreciate, or don’t want to recognize, the dangers presented by cyber threats. This may be because it seems overwhelming; there is fear and a lack of defined process. Vigitrust wrote the book on helping major companies through this, both literally and through their business model.

Strategy: Fusion secured an exclusive with USA Today to launch CEO Mathieu Gorge’s book, “The Cyber Elephant in the Boardroom.” Focused heavily on thought leadership, education and stats to move the press to coverage.

Results: We successfully launched the book, securing several reviews and helping it become an Amazon Kindle Best-Seller. We reached the business press, tech and cyber media and helped establish Vigitrust as a leader.