Situation: Originally slotted as just another breach and attack simulation player, XM Cyber sought to disrupt the market and establish itself as an Attack Path Management first mover.

Strategy: The PR program leveraged news, thought leadership, research, and analysts to develop the need and convey the benefits of the company’s IP, which uniquely captures the attacker PoV to protect critical assets.

Results: We helped the company win numerous awards, and secure great reviews, massive coverage, thought pieces, and speaking slots. The 110-person firm was acquired for $700M.