Ooh, That Spell. Can’t You Spell That Spell?

by, Justin Finnegan, Senior Account Executive, Fusion PR – @justinfinnegan I’m always amazed when obvious typos make it past the proofing stage and are made available for public consumption. Yesterday, Activision unveiled the cover art for the upcoming video game Guitar Hero: Metallica. Instead of featuring a picture of the band on the cover, they […]

Gaming & Hollywood – Battling for Consumers

By: Ben Baruch, SAE, Fusion PR Albeit, Electronic Arts is already a beast of a video game company – we are beginning to see pressure build as Activision acquired Vivendi Game’s, Blizzard Entertainment (World of Warcraft franchise beneficiaries) – for this is a most dominating and competitive medium. Almost certain, next steps for EA will […]