The Road to a Happy Client

By Laura Baumann, Intern Establishing and maintaining a good relationship with our clients is important for those of us in the public relations industry. PR success doesn’t just come from an effective press release or the right pitch, but from the strong bond the agency has with its clients. Developing these connections make PR tasks […]

The RFP No-no's

My suggestion … do some research in advance to understand the right “type” of agency for the job, defining size, location, specialization, service capability and whatever other criteria make sense.