New Podcast: PR, Done and Doner!

We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, although that is key part (and not getting any easier, most agree). We take a […]

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I […]

How does social media differ from B2B to B2C?

By Hannan Ben Slimane, Intern Today, small as well as big brands use social media to interact with their customers. I am not going to talk about how brands enhance their clients via Twitter or Facebook, as this has already been told many times now. I’d rather talk about another aspect of social media that […]