Will new technologies and automated-computers be able to produce effective measurement tools for PR campaigns?

By Carole Bersillon, Intern Personality has mysteries that one cannot explain. I wrote in a former blog post about Twitter, Facebook and Big data that I had never really liked math and analytics at school. It turned out that starting my professional life, I like them a lot. Especially when dealing with analyzing PR campaigns’ […]

Twitter, Facebook and Big Data

By Carole Bersillon, Intern   At school, I was never a fan of math and analytics. I must also admit I am sometimes apprehensive about using social media, for fear of being consumed and for my personal tendency to denigrate digital trends or “over networking”. However, I fully accept the fact that social media has […]