Update: Tech Journalists Reveal Impact of Social Media
By Bob Geller, Senior Vice President, N.Y. We just thought we would share some of the blog buzz the survey has generated. We got attention from some top blogs / media brands, like BusinessWeek, ZDnet and SearchEngineWatch. We also got our fair share of snarkiness and skepticism; I guess that is par for the course […]
Tech Journalists Reveal Impact of Social Media
Some have said that social media like blogs, Wikis and RSS are a growing threat to journalists, especially in the tech sector (see the recent article “Tech Boom, Media Bust” in Forbes. Fusion PR recently completed an extensive survey of tech journalists with the goal of measuring the impact of social media. As part of […]
Traditional vs. Online Media Coverage
By Kara Anderson, Intern, N.Y. Interning at Fusion for a few months now, I’ve quickly noticed how growing and changing technology significantly affects the outlets we use for the exchange of information. In particular, during one of our company education sessions with Matt Sarrel of PC Magazine, the issue of print versus online and blog […]
White Papers = Read Flags
By Paul Macchia, N.Y. While we are busy gaining exposure for our clients, white papers generated by the technical and product teams are often overlooked. Despite popular belief, white papers do not collect dust. According to an article from Media Post’s Research Brief, Tech Buyers Go Deep For Information and Bite on White Papers, these […]
Props for "PR Props"
By Bob Geller, Senior Vice President, NY I got some nice responses to my PR Props post. The post related some positive signs for the PR profession. There was a comment and some emails in response. In particular, I was pleased to hear from Mark Weiner, author of “Unleashing the Power of PR: A Contrarian’s […]
What is PR?
By Michael Lane, Senior Vice President, N.Y. As both professionals and an industry, we revel in our own mysteriousness. That’s why there’s so much confusion around how PR is defined. Time and again I’m asked by friends, family or people I meet: “just what is it that you do again?” People not associated with a […]
It's Easy Being Green
By Franco Barbara, IT Department In order to keep computer waste out of our local landfills I went online to find a new home for several old desktops and monitors from our offices. There are many organizations like the National Cristina Foundation that will help an organization find local community groups in need of computers. […]
PR Note to VCs: We are on the Same Side!
By Bob Geller, Senior Vice President, NY As PR professionals, we, unfortunately, sometimes feel like we must run two types of programs: the ones we know from experience will work, and the ones we must use to placate VCs. Before I go too much further, let me state that my goal is not to antagonize […]
Tis The Season of Giving
By Tara Settembre, Account Manager, LA This holiday season the L.A. office wanted to concentrate on the “public” part of Public Relations and give back during the holidays. So, in a great team building activity, our office donated time, hands and muscles last Sunday from 8 a.m. to 2 p.m. at the One Voice Holiday […]
When Opportunity Knocks, Be Careful How Far You Open the Door
By Rachael Kitchen, Account Specialist, LA I recently approached a popular broadcast show regarding a giveaway opportunity for my client, and, much to my delight, the producer was interested, promising both high level exposure and celebrity endorsement pending our sizable product contribution. This was a large donation and it had to be organized in three […]