Saul Marquez on Building Brand with a CEO Podcast

Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO and founder of Outcomes Rocket. He says: Downloads are vanity, […]

How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So why do media latch onto certain topics, personalities, companies and brands? Given that reporters, with […]

Social Tools Summit 2017 Boston

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field is constantly changing, and there’s never a shortage of […]

Stay in the know, even if you can’t make it to Coachella

By Gabby Cox   The first of two weekends to play host to the southern California-based Coachella Valley Music and Arts Festival is a wrap but the buzz around the three-day festival will live on until weekend #2 comes to an end. If you are anywhere near the greater Los Angeles area, it is impossible to have […]

Fusion Pride at Coachella

By, Aamir Syed, Account Coordinator, Fusion PR (@taacit) So, I took a break from pitching, research and our good friends in the Microsoft Office folder and went out to the desert for the Coachella music festival on behalf of our client, Pantech. Music magazine URB rented out an Arabian horse ranch to have a party […]

Rebranding: How Important is Brand Identity to Success?

By Alexandra Weissner, Intern N.Y. Wikipedia offers the following definition of rebranding: “Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising […]