Let’s obey to the trend, let’s do infographics

By Carole Bersillon, Intern Infographics seem to be the hot topic now in PR and communications. Piece of evidence is that Bob Geller, Fusion’s President and active blogger, wrote two blog posts dealing with visual content last week: Putting Pictures to Work in PR – Infographics Resources and You Should Be in Pictures; Tips for […]

Social media is already passé in Silicon Valley

By Carole Bersillon, Intern Nowadays it is an obvious fact that social media cannot be ignored by PR professionals. Agencies have to build their digital presence to demonstrate their ability to manage online branding, online influence or their capacity to be there where it is trendy. I myself do not seriously consider an agency in […]

Say it loud! Companies’ spokespersons and voice

By Carole Bersillon In the noisy and saturated world we live in, organizations have to find a recognizable voice to push their messages and be heard in the crowd of outlets, competitors and messages. The corporate voice represents and advocates for the organization. Sometimes the CEO, the President, a top executive, a communications officer or […]

The Beauty and the Beast of Social Media

By Carole Bersillon, Intern A high-school teacher always repeated to me, “everything has a downside.” Social Media platforms are unanimously praised, studied and considered as the new means for social interaction and conversation. But sometimes social media can be wrong and appear as trivial and superficial. I was struck by the new meme that started […]

Twitter, Facebook and Big Data

By Carole Bersillon, Intern   At school, I was never a fan of math and analytics. I must also admit I am sometimes apprehensive about using social media, for fear of being consumed and for my personal tendency to denigrate digital trends or “over networking”. However, I fully accept the fact that social media has […]