Let’s obey to the trend, let’s do infographics

By Carole Bersillon, Intern Infographics seem to be the hot topic now in PR and communications. Piece of evidence is that Bob Geller, Fusion’s President and active blogger, wrote two blog posts dealing with visual content last week: Putting Pictures to Work in PR – Infographics Resources and You Should Be in Pictures; Tips for […]

Say it loud! Companies’ spokespersons and voice

By Carole Bersillon In the noisy and saturated world we live in, organizations have to find a recognizable voice to push their messages and be heard in the crowd of outlets, competitors and messages. The corporate voice represents and advocates for the organization. Sometimes the CEO, the President, a top executive, a communications officer or […]