Eric Yaverbaum on Crisis Management Lessons from the Latest Influencer Scandals

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs. Eric used the latest influencer scandals (e.g., with […]

PR in a Pandemic: Top Tips

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. Media and social […]

Crisis Management – Not Always A Bad Thing

As any seasoned PR professional will tell you, our job is not always as glamorous as some people think. Crisis management, or crisis communications, is one of the most important and complex components of PR.  An agency or PR executive’s entire career can be summed up by the success or failure of a swift crisis […]

As the Domino's Fall

By: Stephen Andrews, Vice President, Fusion PR It’s hard to know where to even start with this one. Talk about damage to a brand in the most extreme way I think I’ve ever witnessed in nearly 20 years in this business. I suppose we should begin by introducing you to our two “stars” of the […]