Eric Yaverbaum on Crisis Management Lessons from the Latest Influencer Scandals

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs. Eric used the latest influencer scandals (e.g., with […]

Talk the Talk: Why Having a Personal PR Plan is Important

By Laura Baumann, Intern In the world of public relations we strive each day to represent our clients or companies in the best way possible. All professionals are only as good as their reputations, and maintaining that reputation should always be a top priority. When I take a look at some of the best people […]