Ready for Lift-Off: My Education of a Product Launch

By Gabby Cox, Intern (@omgitsgabz) I stepped into this internship in the midst of the preparation for a product launch. It has been an opportune time to see how months of planning and paying attention to the smallest details eventually pay off. One of our clients just released a product over the weekend. In preparation, […]

The Alphabet Soup of PR

Sometimes, I feel like people don’t understand the amount of work that goes into a good show. So, if you’re unaware of some of the behind-the-scenes work that goes into helping to create a knockout tradeshow, here’s the skinny

Tradeshows During a Recession

By, Janet Park, Senior Account Executive, Fusion PR One of my clients is attending Mobile World Congress in Barcelona in a couple of weeks and I’ve been noticing some trends which are obviously a direct reflection upon today’s economic situation. Many of the U.S.-based publications are either not attending the show or are only sending […]

Capturing the Web 2.0 Expo

By: Amber Henrie, Account Executive, Fusion PR The Web 2.0 Expo was a wonderful experience. I feel the organizers should be commended for the lay-out of the expo as they were smart to serve lunch in the back of the hall so all attendees had to walk through the booths. The expo floor was full […]