Blurring the Lines: Pogue, Snow Leopards and conflicts of interest

By: Justin Finnegan, Senior Account Executive, (@justinfinnegan) New York Times tech columnist, David Pogue has been under fire because he seemingly had a conflict of interest by giving Apple’s new OS, Snow Leopard, a glowing review, while at the same time writing a book about the Apple’s Snow Leopard OS. This week, Pogue appeared on […]

Pogue on Web 2.0 and PR

By: Bob Geller, SVP, Fusion PR Tech PR people covering the consumer arena should be very familiar with NY Times gadget writer David Pogue. He wrote yesterday (‘Are You Taking Advantage of Web 2.0?‘) about how Web 2.0 related technologies can put a human face on companies. By empowering employees to blog about their work, […]